Commercial Edge.

Board-Level Impact.

Board Adviser & Non-Executive Director: a commercial operator for private, PE-backed and growth boards that want straight-talking challenge on strategy, deals and value creation.

Over three decades building, scaling and turning around consumer and industrial businesses: Managing Director, South East Asia for Henkel across four markets, Director and Country Manager for adhesives in Russia through the currency crisis, South East Asia lead following Henkel’s $1.2bn acquisition of Loctite, and Non-Executive Director of Holt Lloyd as it prepared for its investor-backed MBO from Morgan Crucible. Founder of TCii Limited.

Terry Irwin at an informal meeting

Board experience

Independent Board Adviser
Chairs, owner-CEOs and PE investors, 2020 to present

Xerini (AI and data consultancy)
Board Adviser, 2022 to 2023

Aestimo Technologies (quantitative investment manager)
Board Adviser, 2018 to 2019

Hine Legal (London law firm)
Board Adviser, 2016 to 2018

Holt Lloyd (Morgan Crucible subsidiary)
Non-Executive Director, 1993 to 1994

Committee experience: Remuneration and Nomination Committees (Holt Lloyd). Currently Independent Board Adviser; mentor at Lee Hecht Harrison (formerly Penna) and Winmark.

Board Advisory & Non‑Executive Director roles 

Straight-talking commercial challenge at board level. Working with PE-backed and growth-focused boards as a Non-Executive Director and Board Adviser.

M&A & Market Intelligence

Commercial due diligence, market intelligence, and strategic advisory for acquisitions, disposals, and market entry. PE-relevant, operator-led.

Trusted Counsel 

Confidential commercial counsel for Chairs, CEOs, and senior executives at decision points where the stakes are commercial. Not coaching. Not theory.

AI at Board Level

Practical AI literacy applied as a commercial lever, not a technology project. Helping boards treat AI as a value creation opportunity, backed by the governance architecture to make it credible.

CASE STUDY

Professional services partnership transition

A Managing Partner faced succession, partnership friction, and personal transition simultaneously. Confidential commercial counsel resolved all three: internal successor confirmed, two-tier partnership approved, NED portfolio career launched cleanly.

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CASE STUDY

Building a board-grade AI operating system

A Board Adviser & NED built a personal AI operating system with human-in-the-loop governance, demonstrating the same principles a board would expect of a portfolio company. Multi-agent stack, golden rule, credibility proof.

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Ready for straight-talking commercial challenge at board level?

Open to conversations about NED and Chair roles on private, PE-backed and growth-stage boards in consumer goods, industrial and technology businesses. If you are a Board Practice partner, PE Operating Partner or Chair, a 30-minute call is the simplest place to start.

“Terry was my mentor following my decision to adjust my lifestyle away from my FTSE executive role to a non-executive portfolio career. During this time he provided me with the benefit of his deep commercial acumen in general and the NED market and what was needed to be successful in the role and help drive […]”

Duncan Crocker, Senior Independent Director at Openwork; iNED at IDAD

“I worked with Terry when he was based in Russia as MD running the adhesives business for Henkel based in St. Petersburg. He has great strengths as leader and strategic thinker and was responsible for major growth in the Russian business in general and profitability in particular. Since leaving Henkel he has been the driving […]”

Stanislav Krause, Certified Associate, Adizes Institute (formerly colleague at Henkel Russia)

“Terry is a result oriented and forward looking leader with whom I worked when he was Country MD for Consumer Adhesives at Henkel in Russia. His strategic approach was highly effective in structuring the Russian organization and the route to market. During that time, his team was able to make a big step forward due […]”

Bernt Ringhofer, Managing Partner, Layjet (formerly colleague at Henkel Russia)

“Terry mentored me in my transition from corporate leadership into an independent portfolio career. He generously shared his own experiences with me, knew the likely ‘bears on the road’ and held me as I made the necessary early decisions. He taught me to find my balance and helped me trust my instincts as I started […]”

Ron Ridderbeekx, Vice President, Global Corporate and Government Affairs, pladis Global

“Terry’s international background and his broad experience as a senior executive operating at board level have helped me reflect on my strengths and shape a successful strategy for my next career move …. Terry has great coaching skills and I have really valued his structured and supportive approach.”

François Massie, Directeur Général, Groupe Audemard

“Terry’s broad international experience as an executive leader comes to the fore in coaching and mentoring at the inflection points in business life. He was and continues to be inspirational in provoking personal challenge and positive reinvention.”

Damian Broadbent, Global Business Leader; Chief Executive; Managing Director; Head of Advisory Services

“I’m very happy to recommend Terry as a mentor. He and I have worked together for nearly a year and he has helped me create a simple focus around my business and personal objectives. He brings a broad range of commercial and international experience allowing him to empathise with my specific situation. He has been […]”

Stuart Cheetham, Co-founder and CEO