Commercial Edge.

Board-Level Impact.

Board Adviser & Non-Executive Director: a commercial operator for private, PE-backed and growth boards that want straight-talking challenge on strategy, deals and value creation.

Thirty years building, scaling and turning around consumer and industrial businesses: Regional Managing Director for Henkel across five South-East Asian markets, Country Managing Director in Russia through the currency crisis, EMEA lead on the $1.2bn Loctite integration, and Non-Executive Director of Holt Lloyd through its MBO exit from Morgan Crucible. Founder of TCii Limited.

Terry Irwin at an informal meeting

Board experience

Holt Lloyd (Morgan Crucible subsidiary)
Non-Executive Director, 1992–1994

Cirkularis 8 (sustainable workplace design)
Non-Executive Director, 2018–2020

Aestimo Technologies (hedge fund)
Non-Executive Director, 2018–2019

Xerini (AI and machine learning)
Non-Executive Director, 2022–2023

Circularis (successor to Cirkularis 8)
Board Adviser, 2022–2025

Vistage
Non-Executive Chairman, 2005–2008

Committee experience: Remuneration and Nomination Committees (Holt Lloyd). Currently founder of TCii Limited; Senior Mentor, Adecco/LHH; C-Suite Mentor, Winmark.

Board Advisory & Non‑Executive Director roles 

Straight-talking commercial challenge at board level. Working with PE-backed and growth-focused boards as a Non-Executive Director and Board Advisor.

M&A & Market Intelligence

Commercial due diligence, market intelligence, and strategic advisory for acquisitions, disposals, and market entry. PE-relevant, operator-led.

Trusted Counsel 

Confidential commercial counsel for Chairs, CEOs, and senior executives at decision points where the stakes are commercial. Not coaching. Not theory.

AI at Board Level

Practical AI literacy applied as a commercial lever, not a technology project. Helping boards treat AI as a value creation opportunity — with the governance architecture to make it credible.

CASE STUDY

Professional services partnership transition

A Managing Partner faced succession, partnership friction, and personal transition simultaneously. Confidential commercial counsel resolved all three: internal successor confirmed, two-tier partnership approved, NED portfolio career launched cleanly.

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CASE STUDY

Building a board-grade AI operating system

A Board Adviser & NED built a personal AI operating system with human-in-the-loop governance — demonstrating the same principles a board would expect of a portfolio company. Multi-agent stack, golden rule, credibility proof.

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Ready for straight-talking commercial challenge at board level?

Open to conversations about NED and Chair roles on private, PE-backed and growth-stage boards in consumer, technology and AI, and professional services. If you are a Board Practice partner, PE Operating Partner or Chair, a 30-minute call is the simplest place to start.

“Terry achieved a comprehensive turnaround of Henkel’s Russian business dealing brilliantly against all odds and unfavorable market conditions. From Mapei’s competitor perspective I can witness that all the business cornerstones put in place over a decade ago by Terry are still in place. Finding a trustable, honest and daring Country Manager for Russia seems, as […]”

Luca Cella, Commercial Director, ELC-Electroconsult S.p.A. (then at Mapei, a direct Henkel competitor)

“Terry was my mentor following my decision to adjust my lifestyle away from my FTSE executive role to a non-executive portfolio career. During this time he provided me with the benefit of his deep commercial acumen in general and the NED market and what was needed to be successful in the role and help drive […]”

Duncan Crocker, Senior Independent Director at Openwork; iNED at IDAD

“I worked with Terry when he was based in Russia as MD running the adhesives business for Henkel based in St. Petersburg. He has great strengths as leader and strategic thinker and was responsible for major growth in the Russian business in general and profitability in particular. Since leaving Henkel he has been the driving […]”

Stanislav Krause, Certified Associate, Adizes Institute (formerly colleague at Henkel Russia)

“Terry is a result oriented and forward looking leader with whom I worked when he was Country MD for Consumer Adhesives at Henkel in Russia. His strategic approach was highly effective in structuring the Russian organization and the route to market. During that time, his team was able to make a big step forward due […]”

Bernt Ringhofer, Managing Partner, Layjet (formerly colleague at Henkel Russia)

“Terry was Country MD for the Consumer Adhesive Business at Henkel in Russia when we discussed options for strengthening the business for Decoration Adhesives in this region. I found Terry an open, honest and reliable business partner who very well put the opportunities of this product group in line with the resources of his team […]”

Volker Kranefeld, Lecturer at University of Applied Sciences and Arts Dortmund, (formerly colleague at Henkel)

“Terry’s broad international experience as an executive leader comes to the fore in coaching and mentoring at the inflection points in business life. He was and continues to be inspirational in provoking personal challenge and positive reinvention.”

Damian Broadbent, Global Business Leader; Chief Executive; Managing Director; Head of Advisory Services

“I would highly recommend Terry as a mentor! He helped, coached and supported me through a recent role transition and always had great answers and suggestions for me to take away and think about from our conversations together. I am extremely thankful for his guidance and feel I have greatly benefited from his advice and […]”

Andrew Orphanou, Demand Planning Insights and Analysis Senior Manager, the LEGO Group