Case study

Xerini: from a narrow AI niche to cross-vertical automation

Role

Board Adviser, covering go-to-market, pricing and partnerships, and AI governance and risk.

What I did

Showed that an AI tool the business had built for the building industry had wider applications across other sectors that had not been recognised. Helped shape the go-to-market, pricing and partnership strategy, and guided the board on governance, risk and data responsibility in an AI context.

Results

Repositioned the business from a narrow niche to cross-vertical automation, opening financial services and other markets.

More on my work on AI at board level.

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